Real Food You Can Trust
We believe in real ingredients.
So much so, that our CEO even put our food to the ultimate test: eating it himself!
Developed by board-certified nutritionists, our dog food contains no artificial flavors or preservatives—just whole food ingredients like organic chicken.
It’s Personalized for Your Dog
Our custom meal plans are perfectly portioned to fit your dog’s nutritional needs based on 6 factors, including age, weight, and activity level.
It’s Convenient
No more trips to the pet store. Get high-quality food delivered to your door on a schedule personalized for your pet.
Change, modify, or pause your plan any time.
It’s Affordable
Give your dog real food with premium ingredients, all for the same price you’d pay for lower-quality alternatives.
Plans start at just $1/meal.
Your Dog Will Love It
Real ingredients make a real difference.
Our formula is just as delicious as it is nutritious! Dogs just can’t get enough.
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